Mary's Blog

Business and professional development advice

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Marketing

Basic marketing analytics for SMEs

Does your marketing strategy rely on data analytics? If the answer is no, then you should reconsider this urgently. Basic data you get from analytics tools can help you create detailed customer profiles and evaluate the performance of marketing activities…. Continue Reading →

Customer journey mapping and touchpoints

Think of yourself and how many times you bumped into a product online that attracted your interest. Then upon logging on Facebook, an advert of it appeared in your News Feed or you received a message straight in your inbox… Continue Reading →

Create memorable client experiences

In a world where the same products and services are offered by a number of brands and organisations, it gets more and more difficult to differentiate your business from the competition. If the ‘what’ of your offering is similar to… Continue Reading →

Give voice to your clients

Customers nowadays are more demanding than ever before. They have a variety of choices to decide from and are always looking to get the highest value out of what they pay, either this is a product or service. They have… Continue Reading →

In-store Customer Experience: How efficient are your sales people?

In this post I will share with you my customer experience with MAC Cosmetics during my recent trip to Milan, Italy. It’s been some days I was thinking of buying a new MAC lipstick. Interestingly enough, this wish was triggered… Continue Reading →

Never miss a chance to pass the message to your audience

In today’s post I thought of writing down my thoughts and advice through a real life example. I want to share with you my experience and observations regarding a Corporate Social Responsibility (CSR) campaign currently running by METRO supermarkets in… Continue Reading →

Align your marketing strategy with business goals

Marketing is all about campaigns, social media, websites, adverts, videos and creative content! But for marketing to work, the above alone are not enough. Marketing activities and strategy should align with business goals. Even though the accelerated growth of technologies,… Continue Reading →

4 Effective ways to promote your business | For startups and SMEs

Are you a startup company or an SME (small-to-medium enterprise) wishing to promote your products or services and grow your customer base? Here are some basic marketing activities to consider: 1)  Create a website. Inform your audience about your company’s… Continue Reading →

A happy customer is a loyal customer

SEO, Google adwords, social media, programmatic advertising, virtual reality, machine learning … so many marketing words buzzing around today it makes you wonder where to start from and what you should actually invest on to attract new clients. IT DEPENDS;… Continue Reading →

Trend Vs Loyalty – Bars and restaurants in Cyprus

Many restaurants and bars in Cyprus open every now and then but only few of them last for a lifetime. Why? You always get to know when a new place has opened its doors either though your friends or through… Continue Reading →

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