In a world where the same products and services are offered by a number of brands and organisations, it gets more and more difficult to differentiate your business from the competition.
If the ‘what’ of your offering is similar to others, then focus on the ‘how’
Think of innovative ways to serve your clients that can create a remarkable experience for them. This does not necessarily come together with spending a big amount of money. It can focus on the small details of your daily collaboration with your customers that can have a bigger impact compared to one-off experiences.
Use software tools to speed up procedures and facilitate clients in accessing and completing any required documentation.
Use online chat or chatbots to provide instant answers to your clients’ questions.
Accept all possible ways of payment to accommodate all requests (i.e. enable blockchain payments)
Replace slide presentations with videos and VR (virtual reality) headsets.
Examine the potentials of drones and how they can become part of your business.
The way that no person is the same, no client is the same. Personalise as much as possible, each and every offering, to your client needs and current situation. Get to know their preferences and surprise them on how much you care about them.
If you own a shop, offer your customers a special discount on their birthday on products you know they like best. The same would apply if you own a restaurant.
Personalise your packaging or offer customised clothes/items.
Send a personalised email to your clients based on their interests and recent searches/enquiries. Catch-up with them to see if any of their questions are still unanswered.
Give something back to your clients every now and then. Show them your appreciation and recognition of their continuous support.
Host events to celebrate your business achievements together and thank them for their trust and support.
Offer a reward package for recommending you to new clients.
Little things matter
Focus on the little daily things that can save time and money, offer convenience, impress, build trust and establish strong relationships. The impact will be much bigger than what you can think of.
The opinions expressed on this site are my own and do not in any way reflect the views of my current or any previous employers.