Does your marketing strategy rely on data analytics? If the answer is no, then you should reconsider this urgently. Basic data you get from analytics tools can help you create detailed customer profiles and evaluate the performance of marketing activities. More specifically you get to know: The location of your customers based on geographic data. […]
The importance of customer reviews and ratings
I am the kind of customer who will always give a rating and write a review after staying at a hotel or sometimes after visiting a restaurant. I like to applause an outstanding customer experience and the same way to share a negative occurrence so that others don’t fall in the same trap. Use images […]
A chat with five Millennials: The Cyprus Job Market
A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their thoughts about the job opportunities the Cyprus market has to offer. As a text: Do you think that Cyprus has lots of job opportunities to offer ? Yes but.. There are opportunities available but there is no equal […]
A chat with five Millennials: Future goals
A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their personal and professionals goals for the next 5 years. As a text: What are your goals in your personal and professional life for the next 5 years? Family Marriage and family are within my next years’ goals. Development – […]
A chat with five Millennials: Most important workplace benefits
A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their views about the most important benefits in the workplace. As a text: What are the most important workplace benefits? Essential to millennials are the non-salary benefits provided by an organisation associated with every job offering. Such benefits include: […]
A chat with five Millennials: Challenges in the workplace
A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their experiences about the challenges they face in their workplace. As a text: The experiences of five Millennials: Low salary and appreciation – I get paid below the market rate and i do not feel recognised and appreciated by […]
Customer journey mapping and touchpoints
Think of yourself and how many times you bumped into a product online that attracted your interest. Then upon logging on Facebook, an advert of it appeared in your News Feed or you received a message straight in your inbox as a follow-up of your recent search. Nothing of a surprise anymore as we are […]
Create memorable client experiences
In a world where the same products and services are offered by a number of brands and organisations, it gets more and more difficult to differentiate your business from the competition. If the ‘what’ of your offering is similar to others, then focus on the ‘how’ Think of innovative ways to serve your clients that […]
Happy new year, happy new goals
It’s that time of the year when we spend a few minutes to reflect on the year that is going away leaving behind good and bad memories. Each and every year, new things happen to our lives, some as a result of our hard efforts and others unexpectedly. Focusing on the things we can control, […]
Give voice to your clients
Customers nowadays are more demanding than ever before. They have a variety of choices to decide from and are always looking to get the highest value out of what they pay, either this is a product or service. They have an opinion which they want to express, they complain about things they don’t like, and […]