Mary's Blog

Business and professional development advice

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Customer journey mapping and touchpoints

Think of yourself and how many times you bumped into a product online that attracted your interest. Then upon logging on Facebook, an advert of it appeared in your News Feed or you received a message straight in your inbox… Continue Reading →

Create memorable client experiences

In a world where the same products and services are offered by a number of brands and organisations, it gets more and more difficult to differentiate your business from the competition. If the ‘what’ of your offering is similar to… Continue Reading →

Happy new year, happy new goals

It’s that time of the year when we spend a few minutes to reflect on the year that is going away leaving behind good and bad memories. Each and every year, new things happen to our lives, some as a… Continue Reading →

Give voice to your clients

Customers nowadays are more demanding than ever before. They have a variety of choices to decide from and are always looking to get the highest value out of what they pay, either this is a product or service. They have… Continue Reading →

In-store Customer Experience: How efficient are your sales people?

In this post I will share with you my customer experience with MAC Cosmetics during my recent trip to Milan, Italy. It’s been some days I was thinking of buying a new MAC lipstick. Interestingly enough, this wish was triggered… Continue Reading →

Never miss a chance to pass the message to your audience

In today’s post I thought of writing down my thoughts and advice through a real life example. I want to share with you my experience and observations regarding a Corporate Social Responsibility (CSR) campaign currently running by METRO supermarkets in… Continue Reading →

How to be a good manager: Nail it or fail it!

Being a good manager is rather a difficult job as it has to do with sharing your knowledge, not being competitive and accepting the fact that others might know something valuable that you don’t. Not easy for everyone to achieve… Continue Reading →

Align your marketing strategy with business goals

Marketing is all about campaigns, social media, websites, adverts, videos and creative content! But for marketing to work, the above alone are not enough. Marketing activities and strategy should align with business goals. Even though the accelerated growth of technologies,… Continue Reading →

4 Effective ways to promote your business | For startups and SMEs

Are you a startup company or an SME (small-to-medium enterprise) wishing to promote your products or services and grow your customer base? Here are some basic marketing activities to consider: 1)  Create a website. Inform your audience about your company’s… Continue Reading →

How to write a good CV

There are some key things to consider when writing your CV so that you make it stand-out, easy to read and understand. To begin with, include an appropriate email address. Check your CV over and over again to avoid any… Continue Reading →

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