A tough decision to make, for some, especially as we grow older! I often come across friends and other people who feel unhappy at work but take no action to change things. Not being satisfied at work does not always have to do with the organization one works at; that person might not be a […]
Never underestimate a client
We all have felt it sometimes, when we walked into a store for example, that the attention we received was not the same as the man next to us dressed in a Gucci suit and Louis Vuitton shoes. In general, people tend to shape their perceptions about someone’s wealth, based on their appearance, the brands […]
The importance of business networking
Growing older and adding a few more years on my work experience, I better realised the importance of business connections. A great way for expanding your business social cycle is networking. What is networking? Networking is about interacting with other people with a purpose in mind i.e. to meet other business professionals from your industry, […]
Develop a successful marketing strategy
Your first step to a successful marketing strategy is to already have a business strategy in place. Marketing is all about supporting the business goals thus without the latter, everything you do will just be isolated actions with limited long-term impact. Examples of business goals might be: Achieve cross-selling across various products or services Enter […]
Select your business suppliers wisely
Working with reliable and trustful business suppliers can play a key role in managing your tasks effectively and on time due; which makes it very important to select them wisely. During my career so far I came across many different business suppliers globally. Though, my experience with them was not equally good. Apart from the […]
Build trust through transparency in business
Honesty and transparency in business are not always guaranteed. Integrating such principles in an organisation’s culture is very important. Being honest and transparent with firm’s stakeholders helps to establish long term relationships built on trust; the core of business success. As business professionals, we all know that trust for colleagues, associates, clients and business partners is built […]
Stand up for your rights and dignity at work
During our long career life, we all run the risk to cross routes with misbehaved managers who take advantage of their title and power. Not everyone confronts such situations the same way. Some people’s fear of speaking out or taking things forward to the HR, makes them secretly suffer every day at work for maybe […]
Basic marketing analytics for SMEs
Does your marketing strategy rely on data analytics? If the answer is no, then you should reconsider this urgently. Basic data you get from analytics tools can help you create detailed customer profiles and evaluate the performance of marketing activities. More specifically you get to know: The location of your customers based on geographic data. […]
The importance of customer reviews and ratings
I am the kind of customer who will always give a rating and write a review after staying at a hotel or sometimes after visiting a restaurant. I like to applause an outstanding customer experience and the same way to share a negative occurrence so that others don’t fall in the same trap. Use images […]
A chat with five Millennials: The Cyprus Job Market
A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their thoughts about the job opportunities the Cyprus market has to offer. As a text: Do you think that Cyprus has lots of job opportunities to offer ? Yes but.. There are opportunities available but there is no equal […]