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Turn your employees into brand ambassadors

Employees are the face of the company in the outside world and what they communicate to their surroundings about their employer and its products has an important role to play in business’s reputation. From the opinions they express about their company’s services to how happy they are at work, employees can have a strong impact […]

Is cross-selling part of your marketing & sales strategy?

Cross–selling is the method of promoting additional products/services to customers in order to achieve increased profits. Cross-selling techniques include product recommendations, offers and special discounts on related products. Let’s take a look at some examples: Tips for effective cross-selling For cross-selling to be successful, it is necessary that your sales team has excellent knowledge of […]

Women Supporting Women in the Workplace: Moving Beyond the “Queen Bee” Mentality

The Evolution of Women in Leadership In recent years, conversations around women in leadership have evolved significantly. Beyond representation alone, workplaces are now paying closer attention to mentorship, emotional intelligence, collaboration, and the importance of creating supportive professional environments. Despite the progress that has been made, many women still report difficult experiences with female managers […]

Post COVID-19: Hello new world!

Most countries around the world are still in lockdown to combat the invisible enemy, coronavirus (COVID-19). However, considerations have now started for the gradual re-opening of markets within the next few weeks. Airports still barely operate, just for necessary flights and to carry medical equipment. Most of retail shops and markets started facing the downhill […]

The importance of business networking

Growing older and adding a few more years on my work experience, I better realised the importance of business connections. A great way for expanding your business social cycle is networking. What is networking? Networking is about interacting with other people with a purpose in mind i.e. to meet other business professionals from your industry, […]

Select your business suppliers wisely

Working with reliable and trustful business suppliers can play a key role in managing your tasks effectively and on time due; which makes it very important to select them wisely. During my career so far I came across many different business suppliers globally. Though, my experience with them was not equally good. Apart from the […]

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