Marketing is all about campaigns, social media, websites, adverts, videos and creative content! But for marketing to work, the above alone are not enough. Marketing activities and strategy should align with business goals. Even though the accelerated growth of technologies, continuously changes the way marketing is done, its purpose never changes. The aim of marketing […]
4 Effective ways to promote your business | For startups and SMEs
Are you a startup company or an SME (small-to-medium enterprise) wishing to promote your products or services and grow your customer base? Here are some basic marketing activities to consider: 1) Create a website. Inform your audience about your company’s offering. Provide details of your products and services, explain their uniqueness and how these are […]
How to write a good CV
There are some key things to consider when writing your CV so that you make it stand-out, easy to read and understand. To begin with, include an appropriate email address. Check your CV over and over again to avoid any spelling mistakes; pay attention to detail. Include a profile of 2-3 sentences at the beginning […]
A happy customer is a loyal customer
SEO, Google adwords, social media, programmatic advertising, virtual reality, machine learning … so many marketing words buzzing around today it makes you wonder where to start from and what you should actually invest on to attract new clients. IT DEPENDS; the two favorite words of my Marketing Professor back at Uni. Many businesses around the […]
Employee satisfaction – why is it so important?
Employees are an organisation’s most valuable asset! Employees are the ones who keep the company running and are worth to be treated, equally well, as the most important clients. Keeping them satisfied and treating them well is a win-win situation. Satisfied employees are more likely to: Speak well about their company Contribute positively in people’s […]
Keep your clients always in-the-know
Whether you serve local, global clients or both, it is important to keep your clients and business associates up to date with your official working hours, office closure dates or any other information that might affect them in doing business with you as usual. Keep your clients always in-the-know. If the office will be closing for some […]
Trend Vs Loyalty – Bars and restaurants in Cyprus
Many restaurants and bars in Cyprus open every now and then but only few of them last for a lifetime. Why? You always get to know when a new place has opened its doors either though your friends or through online posts on portals and social media. With everyone running to try the new place […]
10 tips on how to be a successful professional
Be consistent in the quality of your work Be clear in what you say/require Dress properly Always be on time Use a to-do list Be time efficient i.e finish your meetings on agreed end time Clearly define action plan Follow-up with clients or perspective clients Ask clients for their feedback Keep company’s information strictly confidential