Your first step to a successful marketing strategy is to already have a business strategy in place. Marketing is all about supporting the business goals thus without the latter, everything you do will just be isolated actions with limited long-term impact. Examples of business goals might be: Use the SMART method to develop your goals […]
Is cross-selling part of your marketing & sales strategy?
Cross–selling is the method of promoting additional products/services to customers in order to achieve increased profits. Cross-selling techniques include product recommendations, offers and special discounts on related products. Let’s take a look at some examples: A woman is interested in buying a dress and the salesperson is also suggesting her to buy a pair of […]
Basic marketing analytics for SMEs
Does your marketing strategy rely on data analytics? If the answer is no, then you should reconsider this urgently. Basic data you get from analytics tools can help you create detailed customer profiles and evaluate the performance of marketing activities. More specifically you get to know: The location of your customers based on geographic data. […]
Customer journey mapping and touchpoints
Think of yourself and how many times you bumped into a product online that attracted your interest. Then upon logging on Facebook, an advert of it appeared in your News Feed or you received a message straight in your inbox as a follow-up of your recent search. Nothing of a surprise anymore as we are […]
Create memorable client experiences
In a world where the same products and services are offered by a number of brands and organisations, it gets more and more difficult to differentiate your business from the competition. If the ‘what’ of your offering is similar to others, then focus on the ‘how’ Think of innovative ways to serve your clients that […]
Give voice to your clients
Customers nowadays are more demanding than ever before. They have a variety of choices to decide from and are always looking to get the highest value out of what they pay, either this is a product or service. They have an opinion which they want to express, they complain about things they don’t like, and […]
In-store Customer Experience: How efficient are your sales people?
In this post I will share with you my customer experience with MAC Cosmetics during my recent trip to Milan, Italy. It’s been some days I was thinking of buying a new MAC lipstick. Interestingly enough, this wish was triggered by those great coloured lips posted every day in MAC Cosmetics’ Instagram account, plus my […]
Never miss a chance to pass the message to your audience
In today’s post I thought of writing down my thoughts and advice through a real life example. I want to share with you my experience and observations regarding a Corporate Social Responsibility (CSR) campaign currently running by METRO supermarkets in Cyprus. Bear with me for more details about the actual campaign. This evening I went […]
Align your marketing strategy with business goals
Marketing is all about campaigns, social media, websites, adverts, videos and creative content! But for marketing to work, the above alone are not enough. Marketing activities and strategy should align with business goals. Even though the accelerated growth of technologies, continuously changes the way marketing is done, its purpose never changes. The aim of marketing […]
4 Effective ways to promote your business | For startups and SMEs
Are you a startup company or an SME (small-to-medium enterprise) wishing to promote your products or services and grow your customer base? Here are some basic marketing activities to consider: 1) Create a website. Inform your audience about your company’s offering. Provide details of your products and services, explain their uniqueness and how these are […]