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Is cross-selling part of your marketing & sales strategy?

Cross–selling is the method of promoting additional products/services to customers in order to achieve increased profits. Cross-selling techniques include product recommendations, offers and special discounts on related products. Let’s take a look at some examples: A woman is interested in buying a dress and the salesperson is also suggesting her to buy a pair of […]

Don’t be such a Queen Bee – Women as managers

I am writing this article with the occasion of ‘women supporting women’ challenge that boomed out on Instagram a month ago. During these days one could see more and more women posting black-and-white photos of themselves and nominating other female friends, family or colleagues to do so as well. The purpose of this initiative was […]

Post COVID-19: Hello new world!

Most countries around the world are still in lockdown to combat the invisible enemy, coronavirus COVID-19, even though considerations have now started for the gradual re-opening of the markets within the next few weeks. Airports still barely operate, just for necessary flights and to carry medical equipment. Most of retail shops and markets started facing […]

Changing jobs

A tough decision to make, for some, especially as we grow older! I often come across friends and other people who feel unhappy at work but take no action to change things. Not being satisfied at work does not always have to do with the organization one works at; that person might not be a […]

The importance of business networking

Growing older and adding a few more years on my work experience, I better realised the importance of business connections. A great way for expanding your business social cycle is networking. What is networking? Networking is about interacting with other people with a purpose in mind i.e. to meet other business professionals from your industry, […]

Select your business suppliers wisely

Working with reliable and trustful business suppliers can play a key role in managing your tasks effectively and on time due; which makes it very important to select them wisely. During my career so far I came across many different business suppliers globally. Though, my experience with them was not equally good. Apart from the […]

Build trust through transparency in business

Honesty and transparency in business are not always guaranteed. Integrating such principles in an organisation’s culture is very important. Being honest and transparent with firm’s stakeholders helps to establish long term relationships built on trust; the core of business success. As business professionals, we all know that trust for colleagues, associates, clients and business partners is built […]

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