In the world of business, clients are the lifeblood of any organization. They are the individuals or entities that provide revenue, referrals, and feedback that can shape a company’s success. Yet, it’s easy to fall into the trap of undervaluing clients, especially when they may seem small or insignificant. In this article, we’ll explore the […]
The importance of customer reviews and ratings
I am the kind of customer who will always give a rating and write a review after staying at a hotel or sometimes after visiting a restaurant. I like to applause an outstanding customer experience and the same way to share a negative occurrence so that others don’t fall in the same trap. Use images […]
Customer journey mapping and touchpoints
Think of yourself and how many times you bumped into a product online that attracted your interest. Then upon logging on Facebook, an advert of it appeared in your News Feed or you received a message straight in your inbox as a follow-up of your recent search. Nothing of a surprise anymore as we are […]
Create memorable client experiences
In a world where the same products and services are offered by a number of brands and organisations, it gets more and more difficult to differentiate your business from the competition. If the ‘what’ of your offering is similar to others, then focus on the ‘how’ Think of innovative ways to serve your clients that […]
Give voice to your clients
Customers nowadays are more demanding than ever before. They have a variety of choices to decide from and are always looking to get the highest value out of what they pay, either this is a product or service. They have an opinion which they want to express, they complain about things they don’t like, and […]
In-store Customer Experience: How efficient are your sales people?
In this post I will share with you my customer experience with MAC Cosmetics during my recent trip to Milan, Italy. It’s been some days I was thinking of buying a new MAC lipstick. Interestingly enough, this wish was triggered by those great coloured lips posted every day in MAC Cosmetics’ Instagram account, plus my […]
A happy customer is a loyal customer
SEO, Google adwords, social media, programmatic advertising, virtual reality, machine learning … so many marketing words buzzing around today it makes you wonder where to start from and what you should actually invest on to attract new clients. IT DEPENDS; the two favorite words of my Marketing Professor back at Uni. Many businesses around the […]
Trend Vs Loyalty – Bars and restaurants in Cyprus
Many restaurants and bars in Cyprus open every now and then but only few of them last for a lifetime. Why? You always get to know when a new place has opened its doors either though your friends or through online posts on portals and social media. With everyone running to try the new place […]