We all have felt it sometimes, when we walked into a store for example, that the attention we received was not the same as the man next to us dressed in a Gucci suit and Louis Vuitton shoes. In general, people tend to shape their perceptions about someone’s wealth, based on their appearance, the brands […]
The importance of customer reviews and ratings
I am the kind of customer who will always give a rating and write a review after staying at a hotel or sometimes after visiting a restaurant. I like to applause an outstanding customer experience and the same way to share a negative occurrence so that others don’t fall in the same trap. Use images […]
Customer journey mapping and touchpoints
Think of yourself and how many times you bumped into a product online that attracted your interest. Then upon logging on Facebook, an advert of it appeared in your News Feed or you received a message straight in your inbox as a follow-up of your recent search. Nothing of a surprise anymore as we are […]
In-store Customer Experience: How efficient are your sales people?
In this post I will share with you my customer experience with MAC Cosmetics during my recent trip to Milan, Italy. It’s been some days I was thinking of buying a new MAC lipstick. Interestingly enough, this wish was triggered by those great coloured lips posted every day in MAC Cosmetics’ Instagram account, plus my […]