Choosing the right people to be part of your team, is vital for success. Not only for your department but also for the company. It can save time and cost, while it can contribute to the company’s overall performance. To hire a high performer, both the HR and the team leader play a key role. […]
Never underestimate a client: The power of building strong relationships
In the world of business, clients are the lifeblood of any organization. They are the individuals or entities that provide revenue, referrals, and feedback that can shape a company’s success. Yet, it’s easy to fall into the trap of undervaluing clients, especially when they may seem small or insignificant. In this article, we’ll explore the […]
Develop a successful marketing strategy
Your first step to a successful marketing strategy is to already have a business strategy in place. Marketing is all about supporting the business goals thus without the latter, everything you do will just be isolated actions with limited long-term impact. Examples of business goals might be: Use the SMART method to develop your goals […]
Turn your employees into salespeople
Employees are the face of the company in the outside world and what they communicate to their surroundings about their employer and its products has an important role to play in business’s reputation. From the opinions they express about their company’s services to how happy they are at work, employees can have a strong impact […]
Is cross-selling part of your marketing & sales strategy?
Cross–selling is the method of promoting additional products/services to customers in order to achieve increased profits. Cross-selling techniques include product recommendations, offers and special discounts on related products. Let’s take a look at some examples: A woman is interested in buying a dress and the salesperson is also suggesting her to buy a pair of […]
The importance of business networking
Growing older and adding a few more years on my work experience, I better realised the importance of business connections. A great way for expanding your business social cycle is networking. What is networking? Networking is about interacting with other people with a purpose in mind i.e. to meet other business professionals from your industry, […]
Basic marketing analytics for SMEs
Does your marketing strategy rely on data analytics? If the answer is no, then you should reconsider this urgently. Basic data you get from analytics tools can help you create detailed customer profiles and evaluate the performance of marketing activities. More specifically you get to know: The location of your customers based on geographic data. […]
Customer journey mapping and touchpoints
Think of yourself and how many times you bumped into a product online that attracted your interest. Then upon logging on Facebook, an advert of it appeared in your News Feed or you received a message straight in your inbox as a follow-up of your recent search. Nothing of a surprise anymore as we are […]