Are you a startup company or an SME (small-to-medium enterprise) wishing to promote your products or services and grow your customer base? Here are some basic marketing activities to consider: 1) Create a website. Inform your audience about your company’s offering. Provide details of your products and services, explain their uniqueness and how these are […]
A happy customer is a loyal customer
SEO, Google adwords, social media, programmatic advertising, virtual reality, machine learning … so many marketing words buzzing around today it makes you wonder where to start from and what you should actually invest on to attract new clients. IT DEPENDS; the two favorite words of my Marketing Professor back at Uni. Many businesses around the […]
Trend Vs Loyalty – Bars and restaurants in Cyprus
Many restaurants and bars in Cyprus open every now and then but only few of them last for a lifetime. Why? You always get to know when a new place has opened its doors either though your friends or through online posts on portals and social media. With everyone running to try the new place […]