Your first step to a successful marketing strategy is to already have a business strategy in place. Marketing is all about supporting the business goals thus without the latter, everything you do will just be isolated actions with limited long-term impact. Examples of business goals might be: Use the SMART method to develop your goals […]
Is cross-selling part of your marketing & sales strategy?
Cross–selling is the method of promoting additional products/services to customers in order to achieve increased profits. Cross-selling techniques include product recommendations, offers and special discounts on related products. Let’s take a look at some examples: A woman is interested in buying a dress and the salesperson is also suggesting her to buy a pair of […]