Your first step to a successful marketing strategy is to already have a business strategy in place. Marketing is all about supporting the business goals thus without the latter, everything you do will just be isolated actions with limited long-term impact. Examples of business goals might be: Use the SMART method to develop your goals […]
Customer journey mapping and touchpoints
Think of yourself and how many times you bumped into a product online that attracted your interest. Then upon logging on Facebook, an advert of it appeared in your News Feed or you received a message straight in your inbox as a follow-up of your recent search. Nothing of a surprise anymore as we are […]