Employees are the face of the company in the outside world and what they communicate to their surroundings about their employer and its products has an important role to play in business’s reputation. From the opinions they express about their company’s services to how happy they are at work, employees can have a strong impact […]
Is cross-selling part of your marketing & sales strategy?
Cross–selling is the method of promoting additional products/services to customers in order to achieve increased profits. Cross-selling techniques include product recommendations, offers and special discounts on related products. Let’s take a look at some examples: Tips for effective cross-selling For cross-selling to be successful, it is necessary that your sales team has excellent knowledge of […]
Post COVID-19: Hello new world!
Most countries around the world are still in lockdown to combat the invisible enemy, coronavirus (COVID-19). However, considerations have now started for the gradual re-opening of markets within the next few weeks. Airports still barely operate, just for necessary flights and to carry medical equipment. Most of retail shops and markets started facing the downhill […]
Employee wellbeing & business continuity during COVID-19
During the crisis of coronavirus pandemic that the world is facing, employees’ well-being should be no.1 priority for all companies. It is the time for organisations to show how much they truly care about their employees by taking impactful actions and precautionary measures. Avoiding a virus incident in the workplace will not only protect employees […]
How to Know When It’s Time for a New Career Move
Changing jobs is one of the most significant professional decisions a person can make. It often comes with a mix of excitement, uncertainty, and self-doubt. In today’s working world, where career paths are less linear and more flexible than ever, changing roles is no longer unusual—it is part of natural career evolution. However, knowing when […]
The importance of business networking
Growing older and adding a few more years on my work experience, I better realised the importance of business connections. A great way for expanding your business social cycle is networking. What is networking? Networking is about interacting with other people with a purpose in mind i.e. to meet other business professionals from your industry, […]
Select your business suppliers wisely
Working with reliable and trustful business suppliers can play a key role in managing your tasks effectively and on time due; which makes it very important to select them wisely. During my career so far I came across many different business suppliers globally. Though, my experience with them was not equally good. Apart from the […]
Build trust through transparency in business
Honesty and transparency in business are not always guaranteed, yet they remain fundamental pillars of sustainable success. Integrating these principles into an organisation’s culture is essential for creating a healthy and reliable working environment. When a company is open and transparent with its stakeholders—whether employees, clients, suppliers, or partners—it builds long-term relationships rooted in trust, […]
Create memorable client experiences
In a world where the same products and services are offered by a number of brands and organisations, it gets more and more difficult to differentiate your business from the competition. If the ‘what’ of your offering is similar to others, then focus on the ‘how’ Think of innovative ways to serve your clients that […]