AI can feel intimidating, but it’s not just for tech experts. It’s becoming an everyday tool, and you’re likely already using it without realizing it. From the personalized recommendations on Netflix to your smartphone’s autocorrect, AI is all around us. The real power, however, comes from using generative AI tools with intention—as a creative partner, […]
AI’s Marketing Revolution: Beyond the Buzzwords
Today, we’re diving into a topic that’s rapidly transforming the marketing landscape: Artificial Intelligence (AI). It’s no longer a futuristic concept; AI is here, and it’s reshaping how businesses connect with their audiences. Let’s explore the real-world applications and the transformative power of AI in marketing. The Rise of AI in Marketing: AI’s integration into […]
A Head of HR talks about today’s challenges, employees’ demands and candidates’ requirements.
We asked a Head of HR with extensive experience to answer a few questions about the main challenges they face in their profession today, how has the covid-19 pandemic affected the workplace and employees’ demands, as well as, what are the key things to be considered by candidates looking for a new job role. What […]
Turn your employees into salespeople
Employees are the face of the company in the outside world and what they communicate to their surroundings about their employer and its products has an important role to play in business’s reputation. From the opinions they express about their company’s services to how happy they are at work, employees can have a strong impact […]
Don’t be such a Queen Bee – Women as managers
I am writing this article with the occasion of ‘women supporting women’ challenge that boomed out on Instagram a month ago. During these days one could see more and more women posting black-and-white photos of themselves and nominating other female friends, family or colleagues to do so as well. The purpose of this initiative was […]
Post COVID-19: Hello new world!
Most countries around the world are still in lockdown to combat the invisible enemy, coronavirus COVID-19, even though considerations have now started for the gradual re-opening of the markets within the next few weeks. Airports still barely operate, just for necessary flights and to carry medical equipment. Most of retail shops and markets started facing […]
Employees’ well-being and business continuity during COVID-19 times
During the crisis of coronavirus pandemic that the world is facing, employees’ well-being should be no.1 priority for all companies. It is the time for organisations to show how much they truly care about their employees by taking impactful actions and precautionary measures. Avoiding a virus incident in the workplace will not only protect employees […]