Business, marketing and professional development insights

Category All about business

Basic marketing analytics for SMEs

Does your marketing strategy rely on data analytics? If the answer is no, then you should reconsider this urgently. Basic data you get from analytics tools can help you create detailed customer profiles and evaluate the performance of marketing activities…. Continue Reading →

The importance of customer reviews and ratings

I am the kind of customer who will always give a rating and write a review after staying at a hotel or sometimes after visiting a restaurant. I like to applause an outstanding customer experience and the same way to… Continue Reading →

A chat with five Millennials: The Cyprus Job Market

A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their thoughts about the job opportunities the Cyprus market has to offer.   As a text: Do you think that Cyprus has lots of job… Continue Reading →

A chat with five Millennials: Future goals

A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their personal and professionals goals for the next 5 years. As a text: What are your goals in your personal and professional life for the… Continue Reading →

A chat with five Millennials: Most important workplace benefits

A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their views about the most important benefits in the workplace.   As a text: What are the most important workplace benefits? Essential to millennials are… Continue Reading →

A chat with five Millennials: Challenges in the workplace

A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their experiences about the challenges they face in their workplace.   As a text: The experiences of five Millennials:          Low salary and appreciation – I… Continue Reading →

Customer journey mapping and touchpoints

Think of yourself and how many times you bumped into a product online that attracted your interest. Then upon logging on Facebook, an advert of it appeared in your News Feed or you received a message straight in your inbox… Continue Reading →

Create memorable client experiences

In a world where the same products and services are offered by a number of brands and organisations, it gets more and more difficult to differentiate your business from the competition. If the ‘what’ of your offering is similar to… Continue Reading →

Give voice to your clients

Customers nowadays are more demanding than ever before. They have a variety of choices to decide from and are always looking to get the highest value out of what they pay, either this is a product or service. They have… Continue Reading →

In-store Customer Experience: How efficient are your sales people?

In this post I will share with you my customer experience with MAC Cosmetics during my recent trip to Milan, Italy. It’s been some days I was thinking of buying a new MAC lipstick. Interestingly enough, this wish was triggered… Continue Reading →

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