Business, marketing and professional development insights

Category All about business

The importance of customer reviews and ratings

I am the kind of customer who will always give a rating and write a review after staying at a hotel or sometimes after visiting a restaurant. I like to applause an outstanding customer experience and the same way to… Continue Reading →

A chat with five Millennials: The Cyprus Job Market

A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their thoughts about the job opportunities the Cyprus market has to offer.   As a text: Do you think that Cyprus has lots of job… Continue Reading →

A chat with five Millennials: Future goals

A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their personal and professionals goals for the next 5 years. As a text: What are your goals in your personal and professional life for the… Continue Reading →

A chat with five Millennials: Most important workplace benefits

A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their views about the most important benefits in the workplace.   As a text: What are the most important workplace benefits? Essential to millennials are… Continue Reading →

A chat with five Millennials: Challenges in the workplace

A Financial Controller, an Assistant Professor, a Lawyer, a Software Developer and an Auditor share their experiences about the challenges they face in their workplace.   As a text: The experiences of five Millennials:          Low salary and appreciation – I… Continue Reading →

Customer journey mapping and touchpoints

Think of yourself and how many times you bumped into a product online that attracted your interest. Then upon logging on Facebook, an advert of it appeared in your News Feed or you received a message straight in your inbox… Continue Reading →

Create memorable client experiences

In a world where the same products and services are offered by a number of brands and organisations, it gets more and more difficult to differentiate your business from the competition. If the ‘what’ of your offering is similar to… Continue Reading →

Give voice to your clients

Customers nowadays are more demanding than ever before. They have a variety of choices to decide from and are always looking to get the highest value out of what they pay, either this is a product or service. They have… Continue Reading →

In-store Customer Experience: How efficient are your sales people?

In this post I will share with you my customer experience with MAC Cosmetics during my recent trip to Milan, Italy. It’s been some days I was thinking of buying a new MAC lipstick. Interestingly enough, this wish was triggered… Continue Reading →

Never miss a chance to pass the message to your audience

In today’s post I thought of writing down my thoughts and advice through a real life example. I want to share with you my experience and observations regarding a Corporate Social Responsibility (CSR) campaign currently running by METRO supermarkets in… Continue Reading →

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